The consortium consists of some of the major European energy utilities (Enel Distribuzione, ERDF, Iberdrola Distribución, RWE Deutschland), universities, research centers and consulting firms in the energy sector (Comillas, Universidad Pontificia, Fondazione Eni Enrico Mattei (FEEM), TNO, VaasaETT), one of the European leading agencies specializing in market research (TNS) and a leading provider of demand response solutions for commercial and industrial consumers (Entelios). The consortium is supported by a Stakeholder Advisory Board composed of the main AD target groups.
The ADVANCED project aims at developing actionable frameworks enabling residential, commercial and industrial consumers to participate in AD, thus contributing to AD mass deployment in Europe. The project also quantifies the benefits of AD for key stakeholders and the inherent impacts on the electricity systems considering its potential contribution to system stability and efficiency, according to different energy scenarios (in terms of status of electricity market, energy policies, market regulations, technology, etc., in the time horizon of 2020).
The members of the ADVANCED consortium define AD as "providing electricity consumers with information on their consumption and the ability to respond to time-based prices (either manually or automatically) as well as with other types of incentives, thus motivating them to actively manage their consumption by altering usage in line with the network conditions, such that modifications in consumer demand become a viable option for addressing challenges of electricity systems". Accordingly, the research focuses on energy efficiency (EE) and demand response (DR) programmes.
EE programmes offer consumers more direct, detailed, comparable and comprehensive information about their household’s energy use behaviour. This type of information has been shown to sustainably influence the behaviour of residential consumers, thereby avoiding any rebound effect.
DR programs are a way to meet the need for flexibility as a product to energy markets. Load flexibility is key to building a clean and secure European energy system. Some DR programs can also contribute in mitigating the inefficiencies caused by the fact that although the cost of supplying power to consumers can vary by an order of magnitude within the same day, the price paid by most end-users remains flat all year round in many countries.
In order to reach the project objectives, data and lessons learned made available by the four utilities participating in the consortium and collected through four major EE and DR pilot projects in Europe (the so-called “ADVANCED” sites) are analysed: two ADDRESS pilots (Spain and France), E-DeMa pilot (Germany) and Enel Info+ pilot (Italy). Furthermore, data collected in VaasaETT’s database (from over 110 European Active Demand projects with the participation of around 450,000 residential consumers) is exploited.
In-depth qualitative interviews with approximately 20 residential or small commercial consumers per ADVANCED site and with some industrial consumers (recruited in Germany with the support of Entelios) have been carried out and their outputs enrich the study with insights into socio-economic drivers of consumer's behaviour.
Some additional consumption data are gathered through quantitative online surveys within a representative sample of residential consumers in eight European countries with the aim of providing statistically robust indications of awareness, understanding and attitudes towards AD revealing in particular the degree of knowledge and understanding of AD and consumers’ stated flexibility when it comes to their energy consumption.
Due to the central relevance of the communication with consumers, a communication umbrella based on the project conclusions has been designed. The umbrella consists of key messages and motivational drivers as well as communicational guidelines for residential, industrial and commercial consumers taking into account various consumers’ segments.
This project article is linked to the following knowledge articles:
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